Pink is the new hunting color.
Basically, we are seeing a trend of an increasing numbers of female hunters
PINK!!
The new hunting color?
Now, I know what you are thinking. Trebark, Outfitter Tuff, Realtree, Mossyoak, Woodseye and any other version of camouflage, those are the colors of any good hunter. But if you think pink is not a hunting color, I have to ask, “Where have you been?”
Pink is adorning many things in the outdoor world. Camo, bows, fletching, broadheads, muzzleloaders, UTVs and a lot of fishing equipment are all sporting pink these days.
The “pink movement” has been driven by one thing: The increase of women realizing what most outdoors-men already knew, IT’S FUN!!
They are finding that a day in the woods or on the water can bring the hustle and bustle of a normal (or abnormal) week back into perspective. Plus it is a great way to get a little more “you and me time” with your other half.
More women taking to the outdoors is backed by the most recent survey done by the National Sporting Goods Association. The Illinois based NSGA has provided its members, the rest of the sporting goods industry and the general public with up-to-date information on a wide variety of sports since 1929.
According to NSGA report, “Sports Participation in 2009–Shooting Sports” total hunters in the U.S. decreased slightly (.05 percent) between 2008 and 2009, the number of female hunters increased by 5.4 percent, netting 163,000 new participants. Growth areas for women included muzzleloading (up 134.6 percent), bowhunting (up 30.7 percent) and hunting with firearms (up 3.5 percent).
Data also show women outpaced men among net newcomers to target shooting with a rifle, where female participation grew by 4.1 percent.
“New hunters, shooters and anglers are a good thing for everyone who loves the outdoors,” said Denise Wagner of Wonders of Wildlife museum in Springfield, Mo., the official home of NHF (National Hunt Fish) Day. “Hunting and fishing license sales, combined with special taxes on firearms and ammunition, bows and arrows, and rods and reels generate about $100,000 every 30 minutes, totaling more than $1.75 billion per year, for conservation. When it comes to funding for wildlife and wild places, more is definitely better.”
The growth in new participation among women is no surprise to Steve Sanetti, president of the National Shooting Sports Foundation, the trade association for the shooting, hunting and outdoor industry.
He explained, “Over the past several years, our industry has worked hard to help build this segment of our market. We’ve developed shooting and hunting products especially for women, reached out with welcoming and instructional workshops for women, and encouraged existing hunters and shooters to introduce their spouses, daughters and other newcomers to shooting sports and outdoor lifestyles. I believe these efforts are paying off, which is a bright spot for our industry as well as for conservation.”
If you watch any outdoor television shows or spent time on the outdoor websites, you will see to what Steve is referring. Whether a husband and wife, a dating couple, parent and daughter, or a lady by herself hosts the show, one thing for sure is the women in the field are as good as the men when it comes to getting their quarry. Most of these shows have a female specific outdoor products sponsor. Products that the women themselves are spoke people for. No more men’s camouflage that is too big, but camo-tailored to the fit of a woman. And gentlemen, have you checked out the line of, well for the lack of a better term, nighttime camo? All of these target the outdoors-woman and those that love her.
Numbers in the Commonwealth tend to support the NSGA research as well. J W "Jimmy" Mootz, Outreach Education Coordinator for the Virginia Department of Game & Inland Fisheries explains” Basically, we are seeing a trend of an increasing numbers of female hunters.”
At the recent Virginia Outdoor Sportsman Show in Richmond there was a definite female representation. The lines to meet Lee and Tiffany Lawkosky were long and with an unscientific eye evenly split between the sexes. At the Virginia Deer Classic hosted by the Virginia Deer Hunters Association more than one female entrant came up to me to brag about her big buck.
According to NSGA report, “Sports Participation in 2009–Shooting Sports” total hunters in the U.S. decreased slightly (.05 percent) between 2008 and 2009, the number of female hunters increased by 5.4 percent, netting 163,000 new participants. Growth areas for women included muzzleloading (up 134.6 percent), bowhunting (up 30.7 percent) and hunting with firearms (up 3.5 percent).
Data also show women outpaced men among net newcomers to target shooting with a rifle, where female participation grew by 4.1 percent.
“New hunters, shooters and anglers are a good thing for everyone who loves the outdoors,” said Denise Wagner of Wonders of Wildlife museum in Springfield, Mo., the official home of NHF (National Hunt Fish) Day. “Hunting and fishing license sales, combined with special taxes on firearms and ammunition, bows and arrows, and rods and reels generate about $100,000 every 30 minutes, totaling more than $1.75 billion per year, for conservation. When it comes to funding for wildlife and wild places, more is definitely better.”
The growth in new participation among women is no surprise to Steve Sanetti, president of the National Shooting Sports Foundation, the trade association for the shooting, hunting and outdoor industry.
He explained, “Over the past several years, our industry has worked hard to help build this segment of our market. We’ve developed shooting and hunting products especially for women, reached out with welcoming and instructional workshops for women, and encouraged existing hunters and shooters to introduce their spouses, daughters and other newcomers to shooting sports and outdoor lifestyles. I believe these efforts are paying off, which is a bright spot for our industry as well as for conservation.”
If you watch any outdoor television shows or spent time on the outdoor websites, you will see to what Steve is referring. Whether a husband and wife, a dating couple, parent and daughter, or a lady by herself hosts the show, one thing for sure is the women in the field are as good as the men when it comes to getting their quarry. Most of these shows have a female specific outdoor products sponsor. Products that the women themselves are spoke people for. No more men’s camouflage that is too big, but camo-tailored to the fit of a woman. And gentlemen, have you checked out the line of, well for the lack of a better term, nighttime camo? All of these target the outdoors-woman and those that love her.
Numbers in the Commonwealth tend to support the NSGA research as well. J W "Jimmy" Mootz, Outreach Education Coordinator for the Virginia Department of Game & Inland Fisheries explains” Basically, we are seeing a trend of an increasing numbers of female hunters.”
At the recent Virginia Outdoor Sportsman Show in Richmond there was a definite female representation. The lines to meet Lee and Tiffany Lawkosky were long and with an unscientific eye evenly split between the sexes. At the Virginia Deer Classic hosted by the Virginia Deer Hunters Association more than one female entrant came up to me to brag about her big buck.
No comments:
Post a Comment